September 11, 2007  

Prima Developments Ltd. (the "Company") is pleased to announce that subsequent to the August 21, 2007 News Release, the Dream Home in Santa Fe, New Mexico has received a Special Award. For the first time in the Hacienda Parade of Homes, the Santa Fe Home Builders Association created a new award for this year's most exciting and unique entry, The Dream Home: Evolution in Design and Technology. The home was so unique and packed full of new, state of the art, technologically advanced, green and contemporary products, that the judging committee declined to judge it against other homes in the contest, creating a need for a new award: Judges Award for Outstanding Innovation & Technology, which was announced just prior to the Grand Hacienda award (see

In Remodeling Online, Paul Weideman says, "The judges created a new award for the entry titled The Dream Home; Evolution in Design and Technology." "They saw this house and they didn't know what to do with us," said principal Jody Feyas, who teamed with interior designer Cara Leigh on a house full of "pretty cool gadgets" and green-building elements. The entire exterior was coated with Envirocoatings proprietary Ceramic Insulcoat system.

The Dream Home also received a Gold Merit Award for Excellence in Green Building.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.  

On behalf of the Board,

Roland Langset,



This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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