October 6, 2009  



Prima is pleased to announce that a product order for Ceramic Insulcoat products has been received for the country of Lebanon.   The product line to be shipped will include wall, roof and insulseal.   This sale is a confirmation of the growth in the interest in the Entech product line throughout the Middle East.  


Lebanon , with a population estimated at over four million people, is historically known as the " Switzerland of the East", but in recent years has had damage to its infrastructure.   However, the urban population in Lebanon is noted for its commercial enterprise, and the rebuilding that is required will demand a need for quality products such as Ceramic Insulcoat.


Management is pleased with this new product order and anticipates enhanced sales in the region in the coming year.


The Company also announces that it has terminated its investor relations agreement with Catalyst Xchange Corp.


About Prima (PID)


Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.


On Behalf of the Board,


Roland Langset

Roland Langset , President                     




This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", "believe","intend","anticipate","forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.

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