October 9, 2007  


Prima Developments Ltd. (the "Company") is pleased to announce that it has passed the California Energy Commission's stringent Title 24 testing. The testing included accelerated weathering, tensile strength and flexibility at temperatures of as low as zero degrees Fahrenheit, as well as breathability tests. The tests concluded, "EnviroSmart, Ceramic Insulcoat, Exterior Roof with Cerylium, High-Build Roof Coating, Pastel, conforms to the requirements & of the California Energy Commission Title 24."

This is a major milepost for the company, opening the door to major commercial, military, school boards and government contracts in the state of California. Donald Klaus of ECO Green Distribution, the company's agent in the south western US has projected that the roof coating sales could significantly surpass the exterior wall sales due to the demand for energy efficient roofs and the large volume of roof surfaces in the state.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.  

On behalf of the Board,

Roland Langset,

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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