November 19, 2009  
           

PRIMA ANNOUNCES US MILITARY THERMAL IMAGING DATA

 

Prima is pleased to announce that subsequent to the news release of December 23, 2008 regarding the U.S. Marine Corps Camp Pendleton project, thermal imaging data has been released that confirms the heat load reduction benefits of Envirocoatings Ceramic Insulcoat product with Cerylium.  The test data compares the project building before and after having the Ceramic Insulcoat applied.  The first thermal scan was done in August 2008 at an outside air temperature of 84 degrees Fahrenheit and it was compared with a thermal scan done after the product was applied with similar weather conditions in August 2009, when the outside air temperature was 97 degrees Fahrenheit. 

 

In this final thermal scan, the measurement points on the building exterior and interior showed a decrease in temperatures from the original thermal scan.  Temperatures measured by thermal imaging data on the building exterior ranged from 0 to 10 degrees Fahrenheit lower or around  0%-4%.  Temperatures measured by thermal imaging data on the building interior ranged from 8 to 11 degrees Fahrenheit lower or around 6%-10%.  These results were observed while the outside air temperature had increased 13 degrees Fahrenheit or 15% warmer. 

 

Management is pleased with the report which confirms the many customer testimonies of the products ability to offer a thermal barrier shield to buildings and to save energy.

 

ABOUT PRIMA

 

PRIMA'S subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary Envirosmart coatings, Ceramic Insulcoat with Cerylium, to domestic and international markets. Extensive R&D has created a landmark product delivering over 30 significant features including super adhesion, moisture management, and heat resistance, significantly increasing structure life and decreasing energy use.

 

PRIMA is powerfully positioned to expand its share of an $85 billion world market with its distribution partners and strategic alliances in over 70 countries.

 

On Behalf of the Board,

 

Roland Langset

Roland Langset, President                     

 

 

 

 

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words plan, expect, believe, intend, anticipate, forecast, target, estimate, and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.


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