November 26, 2007  
           

PRIMA PARTNERS WITH 7 BILLON NATIONAL U.S. COATINGS DISTRIBUTOR

 

Prima Developments Ltd. (the "Company") is pleased to announce that it has received confirmation from the Sherwin-Williams Group (SW) that they have added Envirocoatings products to the vendor list of products that they make available through the approximately 3,000 Sherwin-Williams outlets throughout the U.S.   This compliments the distribution through the Dunn-Edwards chain that has stores in Arizona, Nevada, New Mexico, and California.

 

Sherwin-Williams is the largest distributor of paints and coatings in the U.S.   Management recognizes this as a strategic milestone in its global expansion and ties in well with the North American media campaign beginning in December. The roll out plan includes the proprietary Ceramic Insulcoat with Cerylium targeting 600 Sherwin-Williams (SW) stores in the western   region of the U.S.   Sales in western Canada through ICI Glidden Color Your World continue to grow as the Envirocoatings product is adopted by developers and contractors.

 

Recent tests including the Cool Roof Rating and the California Energy Commission Title 24 compliance will aid in promoting the product brand recognition and growth of sales through both Dunn-Edwards and Sherwin Williams.

 

About Prima (PID)

 

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the USA. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.  

 

On behalf of the Board,

 

Roland Langset

  Roland Langset, President                      

   

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.


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