May 19, 2010  

Prima is now an ENERGY STAR® Partner

Prima Developments Ltd. (the "Company") is pleased to announce that EnviroCoatings Ceramic Insulcoat Roof has earned the ENERGY STAR® label for roof products.  


ENERGY STAR® is a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy helping America to save money and protect the environment through energy efficient products and practices.   In 1992 the U.S. Environmental Protection Agency (EPA) introduced ENERGY STAR® as a voluntary labeling program designed to identify and promote energy-efficient products to reduce greenhouse gas emissions.   In 1996, EPA partnered with the US Department of Energy for particular product categories.


ENERGY STAR® now provides a trustworthy label on over 60 product categories (and thousands of models) for the home and office including major appliances, office equipment, lighting, home electronics, and roof products.   The program has been successful in delivering energy and cost savings across the country, saving businesses, organizations, and consumers about $17 billion in 2009 alone.


Ceramic Insulcoat earned the ENERGY STAR® label by meeting the energy efficiency requirements set forth in the ENERGY STAR® roof product specifications.   Decision-makers nationwide refer to these specifications for their projects.   Ken Sahli, Envirocoatings Vice President and C.O.O said, Partnering with the EPA ENERGY STAR® program adds a multitude of benefits in our on-going efforts to streamline specifying EnviroCoatings on projects throughout the United States.   We are already listed in the Rated Products Directory of the Cool Roof Rating Council and a participant in Californias Title 24 Cool Roof Initiative.   That allows us to participate in any roof project in California.   ENERGY STAR® partnership means we now meet a national standard that is used by specifiers and will lead to increased acceptance and ultimately increased sales of EnviroCoatings Ceramic Insulcoat Roof.


For additional information, visit the EPA ENERGY STAR® website at:



PRIMA'S subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary Envirosmart coatings, Ceramic Insulcoat with Cerylium, to domestic and international markets. Extensive R&D has created a landmark product delivering over 30 significant features including super adhesion, moisture management, and heat resistance, significantly increasing structure life and decreasing energy use.


PRIMA is powerfully positioned to expand its share of an $85 billion world market with its distribution partners and strategic alliances in over 70 countries.


On Behalf of the Board,

Roland Langset

Roland Langset, President                    




This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words plan, expect, believe, intend, anticipate, forecast, target, estimate, and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.

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