May 31, 2007  
           

PRIMA DEVELOPMENT ANNOUNCES RECORD SALES

Prima Developments Management is pleased to announce that its subsidiary, Envirocoatings, reports sales of its "Ceramic Insulcoat Roof and Wall Coating Systems" have achieved record sales results.

For the Period from January 2, 2007 to May 31, 2007:

* Canadian and U.S. sales have exceeded all years to date.

* Sales for this year, 2007, are up 67% over last year.

* Our business in Canada and the United States is continuing to expand at an accelerated rate.

The environmental concerns are huge issues with everyone in Canada and the U.S.A. Envirocoatings products are engineered to reduce carbon output and therefore will continue to grow in demand.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the USA. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.  

On behalf of the Board,

Roland Langset,
President

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.


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