May 3, 2007  


Prima Developments Ltd. (the "Company") is offering for sale by way of private placement up to 3,000,000 units (the "Units") at a price of $0.15 per Unit for total proceeds of $450,000. Each Unit consists of one common share and one-half (1/2) of a non-transferable warrant. Each whole warrant will entitle the holder thereof to purchase an additional share for a period of two years after closing at a price of $0.20 per share. The Company may pay finder's fees or commissions of up to 10% of the offering price of the Units to registered dealers or other authorized agents.

The proceeds from the private placement will be used to reduce outstanding payables and for general working capital purposes.

An initial closing of the private placement is anticipated for May 31, 2007, with additional closings to take place from time to time thereafter as warranted.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the USA. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.  

On behalf of the Board,

Roland Langset,



This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not
accept responsibility for the adequacy or accuracy of this release.

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