May 10, 2007  
           

ENVIROSMART SOLUTIONS FOR ALBUQUERQUE, NM

Prima Developments Ltd. is pleased to announce that the City of Albuquerque, New Mexico has added Envirocoatings to its approved products list and has asked Dunn-Edwards Paint Distribution Co. to include Envirocoatings to their annual contract with the city.

Albuquerque has adopted a very aggressive city wide "GREEN" program and Envirocoatings Ceramic Insulcoat product fits perfectly into the program. This is a major event and confirms the continued acceptance of our high performance product line.

City of Albuquerque official website. http://www.cabq.gov/sustainability

The first of many projects is now underway with a city fire station being coated with Ceramic Insulcoat.

ECO Green Distributors will expand this program to many other cities throughout the Sunbelt states contributing to the elimination of carbon emissions.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the USA. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

 On behalf of the Board,

Roland Langset,
President

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.


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