March 23, 2009  
           

PRIMA ANNOUNCES WHITE SANDS MISSLE RANGE CHOOSES ENVIROCOATINGS

 

Prima Developments Ltd. (the "Company") is pleased to announce that it has received the first purchase order from the US Army for the New Mexico based White Sands Missile Range (WSMR).   This is a rocket range of almost 3,200 square miles (8,300 km2) in area, the largest overland missile testing range in the Western Hemisphere, and the largest military installation in the United States.

Management believes that the potential business with the US military is substantial.   The product was selected on a cost-performance basis, chosen in preference to a competitive product from a company with more than 100 years history.

Management believes that this order, along with the recent order from the US Navy in Camp Pendleton (see News Release of December 23, 2008), gives the Envirocoatings product further market approval for the product's range of features and benefits.

 

About Prima (PID)

 

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

 

On Behalf of the Board,

 

Roland Langset

   

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.


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