March 18, 2008  



Prima Development's management is pleased to announce that it has received a purchase order for a showcase project in Israel's Negev region.  The project is a cutting edge high tech environmental showcase for solar, wind and water power.   The Ramat Negev region is attracting immigrants from Spanish and Portuguese speaking communities, where 63 million Jewish people live.   This is close to ten times the current Israeli population, and many are drawn to the Negev where there is the ability to expand housing.   The Entech Coating will not only provide enhanced heating and cooling for the dwelling, but also give additional gain to the solar heating technology.   The showcase allows the Entech product to display its thermal benefit features in an environment that averages 80-100 degrees Fahrenheit during the day and yet can drop to freezing temperatures at night.


Prima management is pleased with the opportunity to highlight the Entech Coating in such a vigorous environment and is confident that this will illustrate the remarkable collection of features and benefits that the product offers.


About Prima (PID)


Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.


On Behalf of the Board,


Roland Langset


This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.


The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.

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