March 17, 2010  



Prima is pleased to announce that the Canadian sales orders received in February and March of this year (2010) is over double compared to the same period last year.  To the middle of March sales orders received was 120% more than for sales orders received in the months of February and March of 2009.   This re-enforces the predicted anticipated growth of the company which has continued to be strong through the fall and winter of the 2009 fiscal year.


Vice President & C.O.O. of Envirocoatings, Ken Sahli, says; These numbers confirm the plan of targeting sales in the Middle East last year, and was strengthened even more by some early Canadian sales.


PRIMA'S subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary Envirosmart coatings, Ceramic Insulcoat with Cerylium, to domestic and international markets. Extensive R&D has created a landmark product delivering over 30 significant features including super adhesion, moisture management, and heat resistance, significantly increasing structure life and decreasing energy use.


PRIMA is powerfully positioned to expand its share of an $85 billion world market with its distribution partners and strategic alliances in over 70 countries.



On Behalf of the Board,


Roland Langset

Roland Langset, President              



This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words plan, expect, believe, intend, anticipate, forecast, target, estimate, and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.


The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.


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