March 10, 2010  



Prima Developments Ltd. (the "Company") is pleased to announce expansion of sales operations in the United States.   Representatives have been selected to represent various states across the US to help with the business development of the Envirocoatings product line.


  Donald Klaus of Eco Green Distribution Systems says We have worked the past few years putting the foundation in place to facilitate nationwide sales.   We completed laboratory testing to comply with ever increasing government mandates.   Also, heat load studies have been performed to show the thermal reduction properties of the product by the U.S. Military at Camp Pendleton in California.   Strategic alliances have been created with established distribution channels such as Sherwin-Williams to stock , tint, and sell our products, and sales have developed in the Southwest.   The next phase of our business plan is to duplicate this process and move regionally across the nation.


To support these efforts we have assembled a group of representatives in the Mid-Atlantic and most of the Western states to create demand and expand sales, support our distribution channels, and provide technical assistance to customers in each region.


Klaus says that he has worked on commercial, government, and residential projects with many of the representatives and they have firsthand experience on the complete sales cycle of an EnviroCoatings project, from specification to sale to application.


They recognize the quality of our products and understand paint and coatings technology that is environmentally friendly and green is red-hot.   They understand EnviroCoatings meets emerging sustainable design programs and government mandate requirements such as reducing air-polluting Volatile Organic Compounds (VOCs), promoting reflective roof coatings and cool walls to reduce urban heat islands, improving life-cycle costs, and reducing energy usage.


Negotiations are underway with other groups located in Northeast and Southern states to represent EnviroCoatings in those regions.


To contact these representatives visit the website at ( ~ select the tab Where to Buy  United States.




PRIMA'S subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary Envirosmart coatings, Ceramic Insulcoat with Cerylium, to domestic and international markets. Extensive R&D has created a landmark product delivering over 30 significant features including super adhesion, moisture management, and heat resistance, significantly increasing structure life and decreasing energy use.


PRIMA is powerfully positioned to expand its share of an $85 billion world market with its distribution partners and strategic alliances in over 70 countries.


On Behalf of the Board,


Roland Langset

Roland Langset , President                 





This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words plan, expect, believe, intend, anticipate, forecast, target, estimate, and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.  The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.


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