March 27, 2008  

Prima Expands USA Advertising by Listing in the Widely Used

"The Blue Book of Building and Construction"


Prima Developments Ltd. (the "Company") is pleased to announce that it has launched the next phase of marketing its EnviroCoatings product line in the United States by advertising in The Blue Book of Building and Construction.    The Blue Book, as it is commonly referred to, has served as the standard reference source and buying guide for the entire construction industry since 1913.  


The Blue Book is available nationwide via 28 Regional Print Directories and 37 Online editions at .   EnviroCoatings is now Online in the 6 Regional Directories that service the California and Arizona markets.   Industry professionals can view the company advertisement, profile and link to the EnviroCoatings website.   In addition, EnviroCoatings has direct access to private and public project leads, "Invitation to Bid" opportunities, and regional networking events.


Roland Langset , Prima President and CEO says, "Advertising in The Blue Book has been a goal for some time.   We first had to achieve key benchmarks in distributing EnviroCoatings in the United States such as completing testing and certification programs needed to satisfy government requirements; creating strategic alliances with distribution partners; and engaging a PR firm to encourage more awareness of the company and its product lines nationwide.   With these accomplished, the next phase of our marketing and branding strategy is to participate in industry specific advertising and The Blue Book facilitates this requirement.   We plan on placing ads in their other Regional Directories as we expand distribution across the United States."


About Prima (PID)


Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.


On Behalf of the Board,


Roland Langset

Roland Langset , President                      


This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect, "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.

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