March 15, 2007  
           
LARGEST USA SHIPMENT TO-DATE

Management is pleased to report that the largest ever USA order for Ceramic Insulcoat was received today.

This order is significant for two reasons. First, it includes the order for a store in Albuquerque, New Mexico and secondly, it is the first order of Insulcoat Roof, proving the demand and interest in the Cool Roof rating. In addition, a portion of the order is going to finish the second stage of what is the largest project Envirocoatings has ever been applied to in North America.

Sales in the United States sun-belt are growing as projected and are on target to surpass total last years' sales.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the USA. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.  

On behalf of the Board,

Roland Langset,
President

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The Canadian Venture Exchange has not reviewed and does not

Accept responsibility for the adequacy or accuracy of this release.


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