July 15, 2010  
           

EnviroClean Ventures (formerly Prima) Focuses on the Cleantech Sector

ECL EnviroClean Ventures Ltd., formerly Prima Developments Ltd., (the "Company") is pleased to announce that in conjunction with its name change from Prima Developments Ltd to ECL EnviroClean Ventures Ltd. (ECL), it is focusing it's attention on the Cleantech sector.   With the name change, ECL is clearly attached to the growing Cleantech group of companies on the TSX Ventures board.  

EnviroClean's first subsidiary, EnviroCoatings Inc., manufactures a strong Cleantech product which recently received an induction into the ENERGYSMART " category of Cleantech Roof products in the U.S.A.   (See the news release dated May 19, 2010)    Envirocoatings Inc. has the goal of manufacturing coating products that are environmentally friendly and save energy, helping to reduce the worlds carbon footprint.

Now EnviroClean Ventures Ltd. is seeking to identify products and services that improve operational performance or efficiency while reducing costs and waste.  

Roland Langset, President and C.E.O. of EnviroClean Ventures says, "With the world wide trend on reducing carbon emissions, the move to focus on Cleantech products and services is also a move to help our planet to become cleaner and greener for the future of our children."

ABOUT ECL ENVIROCLEAN VENTURES LTD.

EnviroClean Ventures Ltd. is a visionary business-builder committed to moving early-stage environmentally-sound projects from imagination to commercialization through start-ups, acquisitions, joint ventures, and strategic alliances in related areas of business.

An entrepreneurial management team scrutinizes and evaluates each proposed expansion initiative to exacting standards as a first step to building a solid foundation for success. Their creative approach and proven business acumen plans to utilize CleanTech products and services that offer good growth potential in the environmental and energy-related development sectors. ECL is well positioned to support "green" technologies to reduce costs, energy consumption, waste, pollution and fossil fuel use, and introduce "clean" forms of energy generation.

 

ABOUT ENVIROCOAT TECHNOLOGIES LTD

 

EnviroClean's first subsidiary, ENVIROCOAT TECHNOLOGIES LTD. and ENVIROCOATINGS INC. (The distributor), manufactures and distributes the proprietary Envirosmart coatings, Ceramic Insulcoat with Cerylium, to domestic and international markets. Extensive R&D has created a landmark product delivering over 30 significant features including super adhesion, moisture management, and heat resistance, significantly increasing structure life and decreasing energy use.

 

ENVIROCOATINGS is well positioned to expand its share of an $85 billion world market with its distribution partners and strategic alliances in over 70 countries.  

 

On Behalf of the Board,

Roland Langset

Roland Langset , President                    

 

 

 

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words plan, expect, believe, intend, anticipate, forecast, target, estimate, and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.


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