January 7, 2010  



Prima is pleased to announce that December of 2009 was a record for that month in the history of the company.   This is mainly due to orders from Lebanon and Egypt from Entech Coatings, our private label distributor in the Middle East.   The December sales has accounted for about 25% of the total sales for the calendar year from that region, which reflects the recent momentum in sales.


Prima's president, Roland Langset states, The continued strong orders from the warmer climate in the Middle East is proving out the strategy of directing efforts into generating sales in the hotter climates of the world such as the Middle East.   Current efforts there are continuing to create a strong sales growth scenario in the traditionally slow winter season for the company in the Canadian markets.   Prima's management believes that this growth will generate the sales necessary to bring the company into a profitable fiscal year for June of 2010.





PRIMA'S subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary Envirosmart coatings, Ceramic Insulcoat with Cerylium, to domestic and international markets. Extensive R&D has created a landmark product delivering over 30 significant features including super adhesion, moisture management, and heat resistance, significantly increasing structure life and decreasing energy use.


PRIMA is powerfully positioned to expand its share of an $85 billion world market with its distribution partners and strategic alliances in over 70 countries.


On Behalf of the Board,


Roland Langset

Roland Langset, President                     



This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words plan, expect, believe, intend, anticipate, forecast, target, estimate, and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.


The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.

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