January 24, 2008  
           

ENVIROCOATINGS CHOSEN AS SOLE SPECIFIED PRODUCT FOR WEST COAST TOWN

 

Prima Developments Ltd. (the "Company") is pleased to announce that it has received confirmation from the town of Tahsis that it has specified Envirocoatings Ceramic Insulcoat exterior coatings on all re-paints and new construction of town buildings.

 

The town of Tahsis is on the Pacific Coast with high exposure to wind and salt spray.   The plan includes revitalizing the village centre with a cruise ship dock, services, retail outlets and a renewal of the economy through ECO tourism, Adventure tourism and light industry.   Ceramic Insulcoat with Cerylium will provide the beauty, and long service life that the town demanded.

 

Management recognizes that this is a strategy that has been followed with centers like Albuquerque, New Mexico (see the News Release of May 10, 2007).   The Tahsis initiative is similar to the "Green" program there and follows the Company initiative of specifying the product in cities, towns and building chains such as restaurants and hotels.

 

About Prima (PID)

 

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.  

 

On behalf of the Board,

 

Roland Langset

 

 President                      

 

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.


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