Janurary 19, 2007  
           

PRE-BOOKED SALES REACH $1.25 MILLION

Prima Developments management is pleased to announce that pre-booked sales have reached $1.25 million dollars. These sales are for Canada only and do not reflect substantial sales projections for other countries.

Ken Sahli, Envirocoatings C.O.O. says, "the pre-booked sales confirm the continued acceptance of the Ceramic Insulcoat R:E Coating Systems, and with the recent high Cool Roof rating by CCRC (Cool Roof Rating Council) of California, interest in the sun-belt states is beginning to explode.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the USA. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.  

On behalf of the Board,

Roland Langset,
President

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not
accept responsibility for the adequacy or accuracy of this release.


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