December 10, 2009  



Prima is pleased to announce that pursuant to the news release on November 26, 2009, the Entech distributor in Egypt has placed a product re-order for about 14,000 liters to satisfy the demand for the Cerylium filled Ceramic InsulCoat product in city of Cairo.   This is significant since it shows that the initial order has been received well, and that customers are keenly interested in using the product on their buildings.  


In the nearby country of Syria, the Ceramic Insulcoat Roof was applied to a metal roofed building, and the distributor shared that they experienced an over 30% drop in temperature inside the building.   This type of performance keeps buildings cooler and if they have air conditioning, allows for tremendous energy reduction which in turn results in significant saving for the building owner.


Prima's management believes that orders such as this coming into the winter season will continue to prove the strong product interest in this area of the world where their climate allows application virtually all of the year.




PRIMA'S subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary Envirosmart coatings, Ceramic Insulcoat with Cerylium, to domestic and international markets. Extensive R&D has created a landmark product delivering over 30 significant features including super adhesion, moisture management, and heat resistance, significantly increasing structure life and decreasing energy use.


PRIMA is powerfully positioned to expand its share of an $85 billion world market with its distribution partners and strategic alliances in over 70 countries.


On Behalf of the Board,


Roland Langset

Roland Langset, President                     




This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words plan, expect, believe, intend, anticipate, forecast, target, estimate, and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.


The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.

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