August 24, 2009  


Prima is pleased to announce an expanded distribution agreement to 35 countries of the Envirocoatings proprietary formulas with Cerylium by The Eco Partnership (TEP) under the Entech label.  The agreement, which is a joint venture of Entech Coatings with TEP, comes along with funding for compliancy testing for the various countries involved.  These countries, including Europe, the UK, Russia, India and the Baltics, will be the marketing target for the full range of products, and each country will be divided into specific targeted regions.

The Eco Partnership (TEP) is a company that works at the cutting edge of clean technology and identifies and brings to market innovative and responsible products aimed specifically at the built environment.   Andy Robinson, TEP Director, states; "The Eco Partnership is extremely pleased to have entered into this long term relationship with Entech Coatings Inc.  Given TEP's global reach through key strategic partnerships we are extremely confident that we can deliver international sales quickly.  The products are innovative and address the major issues of sustainability, energy saving usage and cost reduction. As the world moves to a low carbon economy there will be competitive advantage for those businesses that contribute towards permanently reducing the carbon footprint."


Prima's management sees this as a significant step in getting the product into the worldwide market in an efficient and timely manner, capturing the current demand.  Roland Langset, President of Prima Developments, says; "This joint venture with Entech and TEP comes at a crucial point in the sales and business development of Prima.   With key US compliancy testing in place, major distribution channels set up in the Middle East and the US, the company is staged for major growth in the clean tech sector."


About Prima (PID)


Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat with Cerylium, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy.   Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries.   Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.


On Behalf of the Board,



Roland Langset, President                     





This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.

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