August 8 2007  
           

ENVIROCOAT CHOSEN FOR DREAM HOME

Management is excited to report that Envirocoatings "Ceramic Insulcoat" was chosen for outside wall and roof finishes on the Dream Home in Santa Fe, New Mexico. This home is considered the evolution in building design and technology as it relates to the environment.

This is a major milestone for Prima as the acceptance of the Proprietary Ceramic Insulcoat is gaining momentum through the Sunbelt states.

The Dream Home is an important showcase of environmentally conscious building products. The Dream Home management chose Envirocoatings for its heat and moisture management, saving energy by restricting moisture and heat transmission. This project will raise the awareness of Envirocoatings and its line of EnviroSmart Products.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

 On behalf of the Board,

Roland Langset,
President

 

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not
accept responsibility for the adequacy or accuracy of this release.


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