August 27, 2007  
           
PRIMA SPOTLIGHTED ON DREAM HOME WEBSITE

Prima Developments Ltd. (the "Company") is pleased to announce that subsequent to the August 8th 2007 News Release, the Envirocoatings product line has been spotlighted on the new Dream Home website (http://www.thedreamhome.info). The builder, Jody Feyas states: "The EnviroCoatings Ceramic InsulCoat (WALL) and InsulCoat ROOF products are two products that I think will revolutionize the building industry. These are two of the most exciting products in terms of "green" building that I have seen."

Management expects that this is the first of many high profile environmental projects that the Envirocoatings products will be featured in as the company gains traction in the lucrative US market.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the U.S.A. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.  

On behalf of the Board,

Roland Langset,
President

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.


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