April 27, 2010  



Cool Roof Test Results


Prima Developments Ltd. (the Company) is pleased to announce that Envirocoatings Ceramic InsulCoat Roof achieved another testing milestone and exceeds minimum Cool Roof building requirements in California.   The company recently received three-year aged test data results from the Cool Roof Rating Council (CRRC).   The CRRC is the supervisory entity for the California Energy Commission . Title 24 Cool Roof Building Efficiency Standards program.   Title 24 is recognized as the accepted benchmark for Cool Roof standards in the United States.


The organization maintains a third-party, independent product rating program to measure the radiative properties of the surface layer of roofing products.   Government entities or other interested parties may refer to the CRRC as a reliable, credible source of radiative property data.   This information is disseminated to the public at no charge via the online Rated Products Directory at www.coolroofs.org.


In March 2007, EnviroCoatings submitted Ceramic InsulCoat Roof for testing with the CRRC.   An Accredited Independent Testing Laboratory prepared nine sample panels and conducted reflectance and emittance tests, assigned initial results for reflectance and emittance values, and then forwarded the sample panels to an Accredited Test Farm for three years of weather exposure.   The Accredited Test Farm placed the panels in sets of three at locations in Arizona, Ohio and South Florida.   In March 2010, the sample panels were returned to an Accredited Independent Testing Laboratory.   The Laboratory again conducted reflectance and emittance tests on the panels, without cleaning them, and assigned three-year aged test results for reflectance and emittance values.   On January 1, 2010, updates to Californias Energy Efficiency Standards went into effect, superseding the 2005 Standards.   The CRRC Aged Test Results Report confirms that Ceramic InsulCoat Roof exceeds the minimum requirements of the new standards.


Stock Options


The Company announces that it has granted additional stock options to certain directors, employees and consultants to purchase an aggregate of 500,000 common shares at an exercise price of $0.10 and a term of five years, expiring on April 25, 2015. The options and shares issuable upon exercise, if any, will be subject to a four-month hold period from the date of grant in accordance with TSX Venture Exchange policy. The grant was pursuant to the Company's Rolling Stock Option Plan, which was re-affirmed by the shareholders of the Company on February 12, 2010 and subsequently accepted by the Exchange .




PRIMA'S subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary Envirosmart coatings, Ceramic Insulcoat with Cerylium, to domestic and international markets. Extensive R&D has created a landmark product delivering over 30 significant features including super adhesion, moisture management, and heat resistance, significantly increasing structure life and decreasing energy use.


PRIMA is powerfully positioned to expand its share of an $85 billion world market with its distribution partners and strategic alliances in over 70 countries.


On Behalf of the Board,


Roland Langset

Roland Langset, President                 




This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words plan, expect, believe, intend, anticipate, forecast, target, estimate, and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.


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