April 16, 2007  


Prima Developments Management is pleased to announce that its subsidiary, Envirocoatings, reports deliveries of its energy reducing product, Ceramic Insulcoat with nano-cerylium, for the first quarter of 2007 have increased 300 percent.

Deliveries in 2007 Q-1 were 66,000 litres; during the same period in 2006 deliveries were 20,000 litres.

This is very good news and is further confirmation of the continued acceptance of Envirocoat products.

The comprehensive business development plan implemented in Canada in September 2002 is progressing as intended. The plan called for product distribution through an existing nation-wide chain and then entry into the huge $16 billion USA market with a similar program. In Canada, the company chose ICI Paints with 155 individual stores in every province across Canada and in the USA, Dunn-Edwards of San Diego, CA with 85 stores covering the western sun-belt.

New distributors have been appointed covering parts of China and India.

The recent listing with the Cool Roof Rating Council of Oakland, CA with the resulting Energy Savings will continue to result in increased sales quarter over quarter.

Management is committed to obtaining an increased percentage of the $85 billion Global market providing increased shareholder value.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the USA. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, heat penetration resistance, saving wasted energy. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.  

On behalf of the Board,

Roland Langset,

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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