December 20, 2006  
           

PRIMA PASSES ANOTHER MILESTONE

Management is pleased to announce that pre-booked sales for the first quarter of 2007 have exceeded all previous first quarters. This is another milestone in the rapid potential growth of Prima's subsidiary, Envirocoatings.

Michael Waggett has resigned from the Prima Board of Directors.

Management is pleased to have Ken Sahli join the Prima Board of Directors. Ken Sahli brings 30 years of Operational Management, Marketing and Sales experience and will provide substantial influence to the expanding Global Business of Prima Developments and its subsidiaries.

Envirocoatings continues to receive user reports of performance successes as it relates to the environment.

About Prima (PID)

Prima's subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary specialty Envirosmart coatings, known as Ceramic Insulcoat, throughout Canada and internationally, including the USA. Years of successful R&D has produced a unique product which provides over 30 features and benefits including super adhesion, water and moisture management, cool roof rating, and heat penetration resistance, resulting in energy savings. Prima's model is designed to expand its share of this $85 billion global market through acquisition and association with strategically positioned distribution outlets located in over 70 countries. Prima and its new partners are positioned for global distribution to the global multi-billion dollar market.

 On behalf of the Board,

Roland Langset,
President

This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position. The words "plan", "expect", "believe", "intend", "anticipate", "forecast", "target", "estimate", and similar expressions identify forward-looking statements. Forward-looking statements are based on assumptions made by and information currently available to the Company. Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected. The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not
accept responsibility for the adequacy or accuracy of this release.


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