January 14, 2010  



Prima is pleased to report that in 2009 the company received a growth of 94% for the 2009 calendar year compared with 2008.   This confirms growth for orders from the Middle East region, as well as strong Canadian sales during the year.   The particularly strong orders for November and December indicate momentum in sales for the warmer climates in countries such as Lebanon, Syria and Egypt.


Ken Sahli , Vice President & C.O.O. of Envirocoatings Inc. states; We are very optimistic about our sales growth leading into this year and by the end of our fiscal year, June 30, 2010 we are expecting to reach profitability. With all the business being generated in our three business units, Canada, U.S. and International operations, growth for 2010 and beyond is appearing to be extremely strong.





PRIMA'S subsidiary, ENVIROCOAT TECHNOLOGIES, manufactures and distributes the proprietary Envirosmart coatings, Ceramic Insulcoat with Cerylium, to domestic and international markets. Extensive R&D has created a landmark product delivering over 30 significant features including super adhesion, moisture management, and heat resistance, significantly increasing structure life and decreasing energy use.


PRIMA is powerfully positioned to expand its share of an $85 billion world market with its distribution partners and strategic alliances in over 70 countries.


On Behalf of the Board,


Roland Langset

Roland Langset , President                     




This press release may include forward-looking statements; including statements relating to the Company's manufacturing capability, marketing strategy, future sales growth, profitability and competitive position.   The words plan, expect, believe, intend, anticipate, forecast, target, estimate, and similar expressions identify forward-looking statements.   Forward-looking statements are based on assumptions made by and information currently available to the Company.   Investors are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected.   The Company does not undertake to review or update these forward-looking statements.

The TSX Venture Exchange has not reviewed and does not a ccept responsibility for the adequacy or accuracy of this release.

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